Projects

Alina Zagitova as SHISEIDO global ambassador

Alina Zagitova, an Olympic Champion 2018 in figure skating, was selected by SHISEIDO as a new global ambassador. A specially organized press conference took part in Tokyo (Japan) on August 1, 2018.

Alexander Kerzhakov for Puma

Alexander Kerzhakov the best Russian football striker of all times was selected by Puma as a brand ambassador in 2016. Alexander presents brand's football performance and lifestyle collections. Thanks to Puma's new boots Alexander managed to score his last goals for Zenit FC and team Russia breaking the new records. As part of a long-standing partnership Alexander takes part in various company events and shoots and customers can see his pictures in Puma official stores.

Sergey Shnurov as LEON ambassador

Sergey Shnurov ("Shnur"), a famous Russian musician and the leader of a band "Leningrad" was selected by a betting company LEON as a new brand ambassador in January 2018. LEON spokesman is quoted as saying that "Shnur" is one of the most successful endorsements of the brand thanks to his incredible popularity and big passion to football. It was for the first time for the Russian betting industry that considering tough legal constraints in betting business the very recognizable voice of Sergey Shnurov has been used in LEON TV commercials. Before and during FIFA World Cup 2018 Sergey managed to drive more attention of target audience bringing many benefits and driving brand knowledge to new heights.

Panini and Russian Premier League

Panini, the world leader in collectibles, became Russian Premier League licensee for the period 2011-2018. Cyber Media helped to organize activation programs during each football season, i.e. a special contest featuring a famous Russian player Roman Shirokov in 2016-17 and promo-campaign in youth teams of all RPL clubs in 2017-18.

Alexander Kerzhakov for LEON

With FIFA World Cup 2018 approaching LEON announced a new endorsement of a famous Russian striker Alexander Kerzhakov. Alexander joined his friend Sergey Shnurov, a famous Russian musician and the leader of a band "Leningrad" who also became part of LEON team. Alexander takes parts in a big number of brand activations including betting forecasts for key matches that LEON and Stavka24 users can watch online. The first shoot of an internet commercial featuring Kerzhakov was organized at the unique location just off Petropavlovsk fortress in Saint Petersburg.

Alexander Kerzhakov for Sberbank and VISA

Alexander Kerzhakov took part in the promotion of new VISA Sberbank card with "Zabivaka" created specially for FIFA World Cup 2018.

Omnilife come back to Russia

Omnilife Group is a Mexico-based multi-level marketing company that distributes dietary supplements. The corporation is owned by Jorge Vergara, who also owns the football club Club Deportivo Guadalajara. Cyber Media helped Omnilife to come back to the Russian market and organized a big company presentation attended by the company owner Mr Jorge Vergara in Ekaterinburg in September 2016.

Lokomotiv stadium new look 2017-2018

Cyber Media helped to organize a new look of Lokomotiv stadium in 2017-18.

Kamaz Master and Silk Way rally for VTB and TOTAL

Cyber Media organized sponsor activations for Kamaz Master and the start of Silk Way Rally 2017. One of the Kamaz trucks completed a demo sail route on the Moskva-river while Total and VTB branded bivouac was set up at the Red Square featuring autograph sessions by Kamaz Master pilots.

The launch of a new FAW Besturn X80

FAW, one of the largest Chinese car manufacturers, became Official Car of Football National League (FNL). Later in April 2017 Cyber Media organized the launch of a new FAW Besturn X80 in Tesla Place Moscow. Thanks to the cooperation with Sila Sveta the presentation featured the new technologies of 3D mapping and other special effects. The company high officials announced the launch of the sales while all the guest enjoyed the entertainment program including the performance of a famous Russian singer "Nyusha".

FONBET and Amateur Women Football League

Cyber Media organized the partnership between FONBET and Amateur Women Football League in 2016-17.

BORK and World Cup of Hockey 2016

BORK brand was integrated in online broadcast, highlights and news studios by Rambler during World Cup of Hockey 2016 in Canada. One of the innovations was the integration of a brand logo in all match highlights during transition which guaranteed 100% reach. The total number of content views exceeded 10 mln.

Pavel Bure and Wayne Gretzky for the advertising campaign by BUD

Cyber Media presents Pavel Bure and Wane Gretzky in the new advertising campaign by Bud Russia. Bure and Gretzky challenge fans of Russia and Canada. The biggest rivalry in hockey is about Russia vs Canada. Today Pavel Bure and Wayne Gretzky challenge fans of Russia and Canada to demonstrate that there is no rivalry off the ice and that hockey brings people together.

#PlayBeautiful campaign for Electronic Arts

Cyber Media presents the new project promoting Russian football via posting of media content. The selected Russian football Premier-league players challenge their fans and friends through social networks using hashtag  # Play Beautiful  (#ИграйКрасиво). Each challenge features a specific football skills act followed by the call to action to repeat and beat that. Project management team will select the best answers and post them through official SNS accounts. The winners will be awarded with the prizes granted by RFPL and their official partners.

Nike as Official Ball of Professional football league of Republic of Kazakhstan

Cyber Media brought in Nike Ordem as the new official ball for Kazakh Professional Football League. The ball has been selected by many Federations including English Premier League, Spanish BBVA, Italian Serie A and others.

Football in Ultra HD 4K

Cyber Media pioneered in organizing the shoot of Russian Football Premier league match Lokomotiv – Zenit in 4K format in May 2014. Six different cameras were used at Lokomotiv stadium.

Alexander Kerzhakov for Samsung GALAXY 11

Cyber Media brought in the best Russian striker of all times Alexander Kerzhakov for Samsung GALAXY 11 advertising campaign by Samsung Electronics. Alexander Kerzhakov joined global Samsung GALAXY 11 football team in December 2013 together with the legendary team manager Franz Beckenbauer, team captain Lionel Messi and other football celebrities like Cristiano Ronaldo, Wayne Rooney, Gotze, Casillas, Donovan, Moses, Oscar, El Shaarawi, Lee Chung-yong, Wu Lei. Samsung Galaxy 11 campaign provided for series of commercials, viral web and SNS campaign, mobile games, POSM and pr-events.

Arshavin and Sychev in Team Pepsi and Lay’s

Dmitry Sychev was selected by Pepsi in 2007 as one of the most popular Russian football players and became the main hero of «Support our team» campaign. Sychev showed up in two TV commercials, OOH, on-pack, POSM, SNS, became the spokesman for Superstadium web portal, special project with Championat.ru and FC Lokomotiv.

Later in 2009 PepsiCo endorsed the best Russian player of the last decade Andrey Arshavin for both Pepsi and Lay’s brands. Andrey became the first Russian player ever entering the global Pepsi team. The advertising campaign continued through to the end of 2012 and encompassed such activities as series of TV and viral commercials, special project with TNT TV channel, SNS, OOH, on-pack, limited edition products, the opening of a new football playground in St Petersburg and other pr and corporate events.

PA Area

Cyber Media contributed to the organization of personal assistants forum PA Area III on «Otkritie Arena» in November 2015. Over a hundred of best Moscow PAs and BAs attended the Forum. Experts from different companies presented their business-cases valid for the attendees. The hit of the night was the intellectual contest «What? Where? When?» by Alexander Drouz, the legendary player of «What? Where? When?» TV Game.

Eduard Bezuglov. The best sports doctor in Russia

  • Chief medical officer of Russian national football team
  • Anchorman of «Sports anatomy by Eduard Bezuglov» on Match TV channel
  • Leading expert of sports medicine clinics «Smart Recovery»
  • Executive director of «Sports doctors union» and organizer of annual international symposium on sports medicine and rehabilitation
  • Competitor in world marathons majors, Ironman 70.30 finisher

Download the full presentation about Eduard Bezuglov sponsorship opportunities

About Us

Innovative and non-standard solutions

Ability to work under short deadlines

ndividual approach towards each client

Wide network of professionals all over the globe

Over 50 successfully accomplished missions

Over 15 years of expertise in advertising and sports marketing

Celebrity

We are part of world of sports and it makes no sense to enumerate all celebrities we work with. You can find our experience in the portfolio. We guarantee efficient endorsement of any celebrity we provide.

Alexander Kerzhakov

Alexander Kerzhakov

Football player / TV host
Best Russian football striker of all times

Alina Zagitova

Alina Zagitova

Figure skater
Olympic champion 2018

Pavel Bure

Pavel Bure

Soviet and Russian hockey legend
“Russian rocket”